Gwynn made a local house call yesterday (we generally do not go to homes….). The woman was local, lost her husband a few years ago, really needed some help. So, Medicare-Helper-Gwynn to the rescue. Later day, Gwynn was telling me “we counted how many mailers had come in her mailbox about Medicare – all looking as official as they could, etc. and it was making this woman panic even more”. There were 9 pieces that arrived the day prior.
Every 65+ year old is on a mailing list. A stalking list. They are on apps on the phone. I’ve told people that we can get an app, use the GPS feature and ask it to locate “all people turning 65 in February of 2019” and it’ll give us their address and phone number. It’s no wonder that agents walk up a driveway and say “I understand you are turning 65?”
We, at Boomer Health Group, will never, ever stalk . The old adage “treat others as you’d like to be treated” is inherent in our culture. We have conversations. We educate. And because we do this pretty darn well, we have people (customers) stalking US for help.
If you build it; they will come. Happy Medicare Season!